L A U N C H I N G S E P T E M B E R 8 TH

hi@s927.studio

Learn to Direct AI Like a Creative Pro

Build premium, consistent, AI Visuals, using the same creative systems the professionals rely on.

ENROL NOW FOR $275 LAUNCH PRICE

Will increase to $550 after launch

hi@s927.works

Learn to Direct AI Like a Creative Pro

Build premium, consistent, AI Visuals, using the same creative systems the professionals rely on.

ENROL NOW FOR $275 LAUNCH PRICE

Will increase to $550 after launch

WHAT YOU’LL LEARN

This isn’t about throwing prompts at the wall.

This is about stepping into the role of Creative Director, someone who understands brand identity, sets visual direction, and commands AI to deliver campaign-ready results.

THE AI IMAGE CAMPAIGN SYSTEM

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36 LESSONS

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APPROX 3.5 HOURS OF CONTENT

PROMPT PACKS + GUIDES (VALUE $120)

COURSE OVERVIEW

BY MODULE

MODULE 1: The Role of Art Direction in AI

What this course is (and isn’t)
Why design instincts matter in a generative world
What AI can’t do for you – and why that’s your leverage
Defining the art director mindset

MODULE 2: Brand Identity Before Imagery

Clarifying brand values and tone visually
Building a referenceable identity board
Strategic colour and tone usage
Understanding primary and secondary messaging

MODULE 3: Style Strategy + Market Differentiation

Clarifying brand values and tone visually
Building a referenceable identity board
Strategic colour and tone usage
Understanding primary and secondary messaging

MODULE 4: MidJourney as a Studio Tool

Settings: aspect ratios, styles, upscaling, --s, --c, --iw, --sref, etc.
Omnirefs and weighting for consistency
MidJourney v7 deep dive
Structuring prompts for style and story

MODULE 5: Building Personalisation Systems for Consistency

Using GPT to support visual strategy and accelerate prompt writing
Creating re-usable, strategic prompt templates that scale
Naming conventions and prompt logs to track iterations
Building and deploying MidJourney moodboards to lock in visual direction
Generating personalisation codes to train MidJourney on your brand’s visual DNA
Structuring omni references to maintain consistent scene styling across campaigns

MODULE 6: Visual Systems, Not One-Offs

Planning full campaigns: not just one hero image
Creating supporting assets: email, HR, packaging
Ensuring cohesion across touchpoints
Working fast while staying consistent

MODULE 7: Refinement, Feedback, and Polish

Upscaling tools: MidJourney vs Topaz vs 3rd party
Photoshop and post-process prompts
Feedback loops: how to self-direct improvement

MODULE 8: Staying Ahead

Avoiding visual fatigue and prompt clichés
Futureproofing: how to adapt with the tools
AI art direction as a long-term skill
How to lead with ideas, not just aesthetics

WHO'S THIS FOR

This course is designed for anyone wanting to develop professional-level creative direction skills for AI-generated imagery.

Perfect for brand owners, creative leads, marketers, designers, freelancers, and solo founders who want to deliver consistent, on-brand visuals in-house.

What You Will Learn

Define your brand’s visual strategy with intention
Master art direction for AI-generated imagery
Create consistent premium campaign visuals that build trust
Use MidJourney like a creative director not just a user
Deliver cohesive branded content across every customer touchpoint

FAQ'S

DO I NEED EXPERIENCE?

No experience needed. We start from the foundations and build a clear, practical system.

WHAT TOOLS DO I NEED?

MidJourney and Discord. We explain plan options and budgeting inside. The Standard Plan is $30/month with 15 fast hours, plus flexible top-ups. Cancel anytime.

IS THIS ONLY FOR MIDJOURNEY USERS?

We teach using MidJourney with ChatGPT because its parameters currently offer the best control and consistency for branded campaign imagery. The approach also adapts to other AI tools.

HOW LONG IS THE COURSE?

About 3 hours of structured video, divided into clear, easy-to-follow modules. Includes practical exercises at the end of each module to apply what you’ve learned.

CAN I GET A REFUND?

Due to the nature of digital products, refunds aren’t offered. Please review the details carefully before buying.

DO I GET LIFETIME ACCESS?

You’ll have full access to the course and all updates for 12 months from the date of purchase.

WHATS THE LAUNCH PRICE?

The course launch price is £199 until 27 September. After that, it will be £399.

WHY IS THE PRICE INCREASING?

This is a professional-level masterclass for those serious about producing campaign-quality AI imagery. The early price is a limited window for early adopters while we gather feedback and case studies.

WILL IT GO ON SALE AGAIN?

No, this is the only time it will be offered at this price. The price reflects the value and outcomes it delivers.

Early access launch price ends September 27th

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hi@s927.works